About Us
Our Story
How It Started
The company was founded in 1994 and it has a long tenure in communication and advertising projects in a wide array of industries. For almost three decades it was part of Publicis Group.
Today, Red Lion is a legacy company, in charge of developing DOC, a digital direct to patient/consumer platform, and DOC PRO, a portal dedicated to patient recruitment and subject enrollment for clinical research.
DOC PRO relies on a complex organization with a team of multi-disciplinary professionals, specialized in a variety of area of expertise: physicians experienced in clinical trials, healthcare professionals with extensive background in regulatory aspects, psychologists, sociologists, experts in marketing and digital communication, medical writers, talented designers, skilled developers, etc.
Healthcare Expertise & Digital Know-how
Mutually beneficial to patients and sponsors
We aim to provide a dedicated engagement team that drives the process of identification and recruitment of suitable patients & subjects, using an extensive database of patients and targeted recruitment campaigns.
Healthcare Expertise & Digital Know-how
We are a part of something bigger
We’ve understood that Qualified Consumer Engagement is essential, so we developed an extensive network of Health & Well-being DOC Communities, Social Media pages specifically dedicated to different therapeutical areas, as well as a wide range of engagement tools.
DOC PRO & The DOC Ecosystem
Part of a community
DOC PRO, as part of DOC Ecosystem, is centred around patients’ needs and concerns. Inside of DOC Ecosystem, we are building a community that supports education and interaction for a smart lifestyle revolving around health innovation, in a simple and accessible way.
DOC PRO & The DOC Ecosystem
Synergy
Our DOC Ecosystem synergy offers:
- shared and loyal users
- technological synergy
- operational synergy
- financial efficiency through lower and shared costs & high bargaining power
- high quality customer service
- loyalty & retention program synergy through unique account benefits
- “clicks to bricks” integration for healthcare products & services